why Do you shoot 72 images of most products?
At Razor, it is our belief that spin will be the standard way to view products on most ecommerce sites in the next few years. To build a dynamic 3d spin, we shoot 72 images-24 images at each of 3 heights. In this way, a customer can not only see all sides of the product, they can also view all sides from several perspectives.
If your site doesn't use spin yet, that's okay too. Using our automated system we will still shoot 72 images and deliver only the product images you require.
What is the difference between 3d and 360° spin photography?
360° spin photography allows the viewer to rotate an object on one level.
With 3d spins, a viewer can rotate a product on multiple levels.
360° spin vs. 3d spin
drag product left and right to spin
drag product left and right and up and down to spin
For most products, a 3d spin is a great option though there are some categories of products better served by using 360° spins.
Is a spin just a gif?
Not exactly. Gifs don't allow a viewer to interact with the images. With spin photography, either 3d or 360° a viewer can click or tap on the image and manually rotate a product.
Does Razor Creative Labs create gifs?
Yes, we can. Using the same images we shoot for a spin, we can build a gif. Here's an example:
