Privacy Policy

Last Updated: July 1, 2023
This privacy policy (“Privacy Policy”) has been implemented on behalf of Razor Creative Labs LLC and its Razor subsidiary/affiliate companies listed in Section 13 (collectively “Razor”, “we” “us” or “our”). This Privacy Policy describes how Razor collects, uses, and shares information about you and applies to your use of any online service location that posts a link to this Privacy Policy (including our website located at www.razorcreativelabs.com); all features, content, and other services that we own, control, and make available to you; as well as when you receive and interact with online advertisements or communications from us, including emails, phone calls, and texts; or register for, attend and/or otherwise take part in our events or visit our studios (collectively, our “Services and Communications”).

If you are unable to access this Privacy Policy due to a disability or any physical or mental impairment, please contact us and we will arrange to supply you with the information you need in an alternative format that you can access. This Privacy Policy does not apply to websites, products, or services that display or link to different privacy statements or that are operated by companies other than Razor, or to business activities or practices of third parties.

By engaging with our Services and Communications, you acknowledge that you have read this Privacy Policy and understand its content. Any dispute(s) over privacy is subject to this Privacy Policy, any applicable service terms (including any applicable limitations on damages and the resolution of disputes), and any applicable end-user license agreement.

Quick Links

We recommend that you read this Privacy Policy in full to ensure you are fully informed. However, to make it easier for you to review those parts of this Privacy Policy which apply to you, we have divided up the document into the following sections:

1. About Razor Creative Labs
2. Personal Information Collection
3. How We Use Your Personal Information
4. How We Share Your Personal Information
5. Social Media and Technology Integrations
6. Analytics and Advertising
7. Security
8. Information Pertaining to Children
9. Additional Disclosures for California Consumers
10. Your Privacy Rights and Choices
11. Updates to this Privacy Policy
12. Contact Us
13. Razor Creative Labs Entities

1. About Razor Creative Labs

Razor is a visual content creation company headquartered in the United States. Since opening, Razor has built a reputation for bringing the high-quality visual content known to ad agencies and luxury brands to any business, big or small, that needs excellent visual content.  For more information, please visit www.razorcreativelabs.com.

2. Personal Information Collection

Personal Information You Provide to Razor

We collect different types of personal information that you voluntarily submit, which in the preceding twelve (12) months include:

Please do not submit any personal information to us that we have not requested. Please note that if we have requested personal information from you and you decide that you do not want to share certain personal information with us, then this may prevent us from providing our Services and Communications to you.
Personal Information Collected Automatically

Razor also automatically collects certain information about your device and how your device interacts with our Services and Communications. The categories of personal information we automatically collect and have collected in the last twelve (12) months include your device’s IP address and other device identifiers, the type of internet browser you are using on your device, the type of operating system application software and peripherals you are using on your device, the domain name of the website from which your device linked to our Services and Communications, and your browsing habits on and usage of the Services and Communications through your device.

We use various current – and later – developed technologies to collect this information (“Tracking Technologies“), including the following:

Information on Behalf of Our Customers

We provide marketing and advertising products and services to our customers and may collect and process personal information about individuals at the direction of our customers (“Customer Data“). Customer Data has historically included contact data, demographic data, social handles, content, internet activity, and location data, among other information. Our processing of Customer Data is governed by the terms of our service agreements with our customers, and not this Privacy Policy. We are not responsible for how our customers treat the personal information we collect on their behalf, and we recommend you review their own privacy policies.

Razor acknowledges that you may have rights in connection with Customer Data. If your information has been processed by Razor on behalf of a customer and you wish to exercise any rights you have in respect of such personal information, please inquire with our customer directly. If you wish to make your request directly to Razor, please provide the name of the Razor customer on whose behalf Razor processed your personal information. We will refer your request to that customer and will support them to the extent required by applicable law in responding to your request.

Information from Other Sources

We may obtain personal information about you from other sources. The categories of other sources from which we collect and have collected personal information in the last twelve (12) months include:
3. How We Use Your Personal Information

We use the personal information we collect for business and commercial purposes in accordance with the practices described in this Privacy Policy and/or in order to comply with applicable law. Our business purposes for collecting and using your personal information, including in the preceding twelve (12) months, include:

We may use information that does not identify you (including information that has been de-identified) without obligation to you except as prohibited by applicable law. For information on your rights and choices regarding how we use your personal information, please see the Section “Your Privacy Rights and Choices” below.

4. How We Share Your Personal Information

We only share your personal information if it is necessary to do so in order to provide our services to you or enhance our relationship with you. Whenever we share your personal information with a third party provider we ensure that this is done so in accordance with applicable laws. The types of entities to whom we disclose and have disclosed information within the last twelve (12) months, are as follows:
Without limiting the foregoing, we may share aggregated information that does not identify you or de-identified information with other parties or affiliates except as prohibited by applicable law. For information on your rights and choices regarding how we share your personal information, please see the Section “Your Privacy Rights and Choices” below.

5. Social Media and Technology Integrations

Our Services and Communications may contain content from and hyperlinks to websites, locations, platforms, and services operated, owned, and maintained by third parties. In addition, we may integrate technologies operated or controlled by other parties into parts of our Services and Communications. For example, our Services and Communications may contain hyperlink(s) to websites, social media platforms, and other services not operated or controlled by us. These other parties may use Tracking Technologies to independently collect information about you and may solicit information from you. Also, if you use one of their features, both we and the applicable other party may have access to and use information associated with your use of that feature. If you publicly reference our Services and Communications on a social network (e.g., by using a hashtag associated with Razor in a tweet or post), we may use your reference on or in connection with our Services and Communications.

The information collected and stored by third parties, whether through our Services and Communications, or another party’s service or device, remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. Razor is not responsible for and makes no representations regarding the privacy practices of third parties. You should carefully read their own privacy policies before providing any information to such parties.

6. Analytics and Advertising

Our Services and Communications also contain Tracking Technologies, some of which are operated by vendors or other parties. For example, analytics services, such as Google Analytics, may use Tracking Technologies on our Service to help us analyze your use of the Services and Communications, compile statistical reports on the service’s activity, and provide other services relating to Services and Communications activity and internet usage. Similarly, advertisers and other parties may use Tracking Technologies on our service and other services to track your activities across time and services and tailor ads to you based on your activities, which may include sending you an ad on other websites or devices after you have left the Service.

For further information on Tracking Technologies and your rights and choices regarding them, please see “Personal Information Collected Automatically” above and “Your Privacy Rights and Choices” below.

7. Security

We take reasonable steps to help protect the security of your personal information. To help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of personal information, we have put into place physical, electronic, and managerial procedures. However, due to the inherent open nature of the Internet, we cannot guarantee the security of your personal information.

8. Information Pertaining to Children

Our Services and Communications are not intended for users under the age of 13, and we do not knowingly collect personal information as defined by the U.S. Children’s Online Privacy Protection Act (“COPPA“) in a manner that is not permitted by COPPA. If a parent or guardian learns that a child has provided us with personal information, that child’s parent or guardian should email us at info@razorcreativelabs.com.

9. Additional Disclosures for U.S. Residents in Certain States (Including California)

In addition to the data protection laws referred to in this Privacy Policy, we also comply with the relevant privacy laws in the United States, including, where applicable, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and it's implementing regulations (collectively, “CCPA”).

Collection of Personal Information

Throughout this Privacy Policy, we discuss in detail the specific pieces of information we collect from you or your device and discuss how we use and share such information. In particular, the categories of personal information we collect and the sources from which we collect it are described in detail in Section 2 above, entitled “Personal Information Collection”.

We have collected within the last 12 months the following categories of personal information:

Sources of Personal Information

Section 2 above, entitled “Personal Information Collection”, describes the sources of personal information that we collect.

Purposes of Processing Personal Information

The business and commercial purposes for which we collect this information are described in Section 3 above, entitled “How We Use Your Personal Information”.

Notwithstanding the purposes described above, we do not use or disclose sensitive personal information beyond the purposes authorized by applicable law (including the CCPA).  Accordingly, we only use and disclose sensitive personal information as reasonably necessary (i) to perform our services requested by you, (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents, (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct, (iv) to verify or maintain the quality and safety of our services, (v) for compliance with our legal obligations, and (vi) to our service providers who perform services on our behalf.

Disclosure of Personal Information

The categories of third parties to whom we “disclose” this personal information for a business purpose are described in Section 4 above, entitled “How We Share Your Personal Information”.

Certain US state privacy laws (such as the CCPA) define a “sale” as disclosing or making available to a third-party personal information in exchange for monetary or other valuable consideration, and also define “sharing” broadly, including as disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising.

Razor does not sell information as the terms “sale” or “sell” are traditionally understood (i.e. for money). However, making personal information (including IP addresses and cookies IDs) available to third parties as described above may broadly be considered “selling” or sharing” under certain US state privacy laws (such as the CCPA), given their broad definition of “sale.” The definition is broad enough to include the sharing of personal information with third parties for any form of benefit, even if no money changes hands. According to this broad definition, in the year before this Section was last updated, we have shared the following categories of personal information with third parties: identifiers (like your IP address) and other electronic network activity (such as browsing history) with our advertising and analytics partners and social networks. We have shared these categories of personal information with the third parties listed in Section 4 above, entitled “How We Share Your Personal Information”. We may do so for the purposes described in Section 4 above, entitled “How We Share Your Personal Information”, including (i) to provide, analyze and improve our website, products, and other services and (ii) develop and manage our relationships with you and our business partners.

In these circumstances, we rely on the CCPA marketing exemption allowing us to: (i) store marketing information on third-party systems, provided applicable terms are in place with our service provider; (ii) provide opt-outs from marketing communications, as opposed to requiring an opt-in; and (iii) follow applicable cookie consents on our website.

California Do Not Track Notice

California law requires us to let you know how we respond to web browser “Do Not Track” (“DNT”) signals. Because there currently isn’t an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time. For more information on DNT signals, visit http://www.allaboutdnt.com.

California’s Shine the Light law

If you are a California resident, you are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their direct marketing purposes in the preceding calendar year. To request the above information, please e-mail us at info@razorcreativelabs.com with a reference to “CA Disclosure Information'' and include your name, street address, city, state, and ZIP code. Please note that Razor is not required to respond to requests made by means other than through the provided email address or mail address.

10. Your Privacy Rights and Choices

Razor provides ways for you to access and delete your personal information as well as exercise other rights that give you certain control over your personal information.

A. All Users

B. Privacy Rights for Residents in Certain U.S. States (including California)

Subject to certain limitations and exceptions under applicable law, verified residents in certain U.S. states (including California) may have, pursuant to applicable law, the following additional privacy rights with respect to their personal information:
California’s “Shine the Light” law (Civil Code Section § 1798.83) also permits California residents to request, once a year and free of charge, certain information regarding our disclosure of personal information to third parties for their direct marketing purposes in the preceding calendar year.
Please note that the rights described above are not absolute, and where an exception under applicable law applies, we may be entitled to refuse requests in whole or in part. You may exercise any of the above privacy rights by contacting us by email at info@razorcreativelabs.com.  Please include your full name and email address along with why you are writing so that we can process your request in a timely manner.

We will take steps to verify your request by matching the information provided by you with the information we have in our records. In particular, your request must:
Please note, in some cases, we may request additional information in order to verify your request or where necessary to process your request.

Authorized agents may initiate a request on behalf of another individual through one of the above methods; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.

This Section applies only to California consumers. The CCPA provides California residents with the additional rights listed below. To exercise these rights, please reach out to us at info@razorcreativelabs.com with your request.

11. Updates to this Privacy Policy

We may amend our Privacy Policy at any time and will post those changes on this page. Any changes will be effective immediately upon posting of the revised Privacy Policy. We reserve the right to update or modify this Privacy Policy at any time and without prior notice. Any modifications will apply only to the personal data we collect after the posting of the Privacy Policy. If we make material changes to how we collect, use, and disclose the personal data we have previously collected about you, we will endeavor to provide you prior notice, such as by emailing you or posting a prominent notice on our website, and where required by applicable law provide you with the opportunity to opt-out.

12. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or your dealings with our Services and Communications, you can contact us at info@razorcreativelabs.com. 

If you are unable to access this Privacy Policy due to a disability or any physical or mental impairment, please contact us and we will arrange to supply you with the nformation you need in an alternative format that you can access. You can also access a printable version of this Privacy Policy here.

13. Razor Creative Labs Entities 

We have set out below the Razor Creative Labs entities that we share personal information with.

The Spin Guys - a sub-organization specializing in 360° spin photography with offices at 254 36th Street, Suite B416, Brooklyn, NY 11232.